A successful email strategy will improve customer retention, boost revenue, & have your customers excited to check their inbox.
Email marketing is an effective (& inexpensive) way to grow your business. There's no algorithm or competitors to outrank in the search engine, just a direct line of communication to your audience. Developing a successful email campaign that gets your customers excited to open & click through, requires a deep understanding of your target audience, and carefully curated copy & design.
The goal of successful email marketing is to build a trusting relationship with those on your address list, convert them into customers, (& then repeat customers). However, with the overflow of emails in our inbox, getting someone to open an email these days can be difficult to execute. That's where we come in.
There's more to an effective email marketing strategy than setting up an automation. Email marketing is a multifaceted approach built around your content strategy, customer segment(s), and KPIs. Our process involves a deep understanding of all the above to build a campaign that will encourage your audience to open & read the email rather than mark it as spam.
No more sifting through templates or settling for a design that doesn’t resonate with your brand. Effective email marketing requires carefully curated copy and design. Everything from the subject line, to the preview text, email layout & CTAs can influence the open & click-through rates. Our team will create a campaign perfectly designed for you and your business with thoughtful and effective copy.
Remember, email marketing is all about a carefully curated and personal approach - we want to build a trusting relationship with your customers. This means your audience may not always fall into the same bucket. Segmenting your email audience lists and delivering targeted emails based on their history is critical to creating a trusting relationship that will covert.
A/B testing: It’s kind of like not putting all of your eggs into one basket. It helps test and compare multiple versions of something to see which performs better. Our team will A/B test subject lines, copy and CTAs to ensure your campaign is generating optimal click-through rates, which correlate with conversion rates. A/B testing is vital to creating an effective email strategy, and figuring out what your subscribers respond to best.
Email is a valuable touchpoint for things like new service/product launches, business announcements, promotions, etc. - but it’s only effective if your customers open & read it. If customers are unsubscribing with each campaign you fire off, they’re likely not seeing the value in your emails & that’s a red flag! Knowing what email drip campaigns to create, what content will be effective & the best time to reach your audience is an important piece of successful email marketing.
Creating a consistent weekly or monthly newsletter that engages your audience with useful information, tips, sales, etc. is the perfect way to directly reach those who are already interested in your business while continuing to grow a loyal community. Email newsletters are a strong (& important) marketing tool to help nurture your audience and convert them into paying customers. Our team will build a campaign to stand out from the crowd, increase email open rates & sales!
use email marketing to reach customers
say they’ve made a purchase as the result of a marketing email they received
All email packages include fully done for you services (design, copy & automation). Packages vary based on send frequency. This package offers bi-weekly newsletters and is a great fit for the business that has a small-medium sized email list, looking to connect with their audience on a monthly basis.
This email marketing package is for the business owner who is looking to build a more in depth sales funnel. In addition to designing, writing and sending the emails, we'll create a funnel strategy, build a welcome email & workflow and make edits based on testing and performance.
Looking for something specific?
Add on any of the following services to your package.
Additional Blog & Content Writing
Full SEO Website Audit
Content Photography Shoots
FB & Instagram Ads
Instagram Hashtag Research
Social Account Audit
Angela Anderson | Mach 1 Sports Performance