We specialize in helping plumbing contractors boost their online traffic and achieve higher rankings than their competitors on Google.
An SEO strategy for plumbers is tailored to enhance the online visibility of a plumbing company’s online presence, ensuring increased visibility in Google’s search engine. At Two Strikes Media, we start by understanding your goals and equipping you with essential SEO knowledge. This ensures you have a clear understanding of what to expect and how to track performance effectively. In a landscape filled with untrustworthy SEO companies, we believe transparency and education are paramount—especially when you’re investing in your business and partnering with an agency to drive growth.
Following the initial kickoff above, our strategy integrates data from a comprehensive website audit, in-depth keyword research, local SEO efforts, robust content creation, and off-page link building. These ongoing monthly efforts are designed to attract local customers actively searching for plumbing services. With this, we’re able to help plumbing businesses gain visibility on Google’s search engine for relevant queries such as "emergency plumber near me" or "pipe repair services." When done correctly, a thoughtful SEO strategy has the power to increase qualified leads, improve brand visibility, and outrank local competition.
A healthy SEO strategy for plumbers to establish & grow their online presence is crucial. Having a strong presence on Google helps you reach potential customers, outrank competitors in search results, drive qualified traffic to your website, & ultimately increase leads for those seeking plumbing services in your area.
The best kind of website traffic is high-intent traffic. While inflated traffic might increase brand awareness, the goal is to attract users who have a genuine intent to do business with you. This is where a well-thought-out SEO strategy becomes crucial.
SEO helps your plumbing website rank higher in Google search results, driving more traffic from potential customers who are actively searching for your services. By targeting the right plumbing service keywords, you ensure your website attracts users who truly need your expertise.
Qualified website traffic means more qualified leads.
When high-intent customers find your website before your competitors, you're more likely to convert those visitors into paying customers. By appearing at the top of local search results for plumbing service-related keywords, you build trust and authority, making users more likely to work with your plumbing business.
Unlike paid advertising (PPC), which stops working as soon as your budget runs out, organic SEO offers sustainable, long-term growth for your plumbing business that doesn’t disappear if you pause the service.
Google loves large websites—the more content you provide, the more it understands what you do, the customers you serve, and where you do it. By consistently creating and optimizing content, your website’s ranking improves over time, helping you maintain a steady stream of new leads.
search Google every month
use Google to research local businesses
We recommend identifying your online goals and aligning them with the plumbing services you want to gain visibility for. Start by brainstorming search terms that potential customers might use, such as '24/7 emergency plumber near me' or 'toilet repair services in Phoenix.'
Use tools like Google Keyword Planner, SEMrush (Two Strikes preferred tool), or Ahrefs to identify a mix of high-traffic, low-competition, and informational keywords. Then, incorporate these keywords naturally into your website’s content strategy and optimize your content accordingly.
The Local Map Pack is a Google Search feature that displays the top three local businesses related to a user’s query. It includes the business name, address, phone number, customer reviews, and other business-related information. To be featured in the Local Map Pack, your plumbing business must have a Google My Business profile. Optimizing your Google Business Profile and gathering positive reviews can help your plumbing business secure a spot in the Local Pack. If your business does not have a Google My Business profile created, Two Strikes Media can get this created for you.
While it is possible to handle SEO tasks like creating content and claiming your Google Business Profile, advanced strategies often require professional expertise. SEO professionals have the tools and knowledge to implement and track comprehensive strategies that deliver measurable results.
Beyond the typical monthly deliverables involved in an SEO service, advanced efforts often focus on the technical aspects of SEO. These include implementing schema markup to help Google better understand your content, optimizing URL structure, developing an internal linking strategy, and resolving issues like competing service pages. These advanced tasks highlight the value of working with a professional SEO team.
If you're considering bringing SEO in-house, Two Strikes Media offers a one-time SEO strategy service designed to set your business up for success. Learn more about this SEO service here.
Whether your plumbing business is brand new or has been established for a decade, installing Google Analytics on your website is essential. Adding the tracking code is simple and takes just a few minutes (Two Strikes Media can assist with setup). Google Analytics provides valuable insights into key metrics like website traffic, user behavior, and conversion rates. You can track organic traffic (from SEO efforts), traffic sources, campaign performance, and so much more.
If you’re using a keyword tracking tool like SEMrush, you can sync it with Google Analytics to gain a comprehensive view of your SEO performance and tell a complete story about your online visibility.
Just like Google Analytics, Google Search Console (GSC) is essential to set up from the early stages of launching your plumbing website. To get started, you’ll need to add your website property to your GSC account and complete the verification process.
Google Search Console provides valuable insights into your website’s overall health and performance. The tool allows you to track website impressions, identify and resolve site errors, improve visibility through sitemap submissions, optimize for Core Web Vitals, and much more.
SEMrush, our preferred SEO tool, provides powerful capabilities to track keyword rankings, analyze competitor strategies, conduct keyword research, and measure the effectiveness of your SEO efforts.
At Two Strikes Media, we utilize SEMrush from the very start of our engagement with new clients. This tool allows us to track keyword performance as you target more keywords each month through online content. It also enables a detailed review of keyword data over various timeframes, such as month-over-month, quarter-over-quarter, or year-over-year.
By consistently monitoring your target keywords, we ensure your SEO efforts are driving measurable results and keeping you ahead of the competition.
Partnering with Two Strikes Media is more than just working with an SEO agency—it’s gaining a dedicated partner that truly feels like an extension of your team. We pride ourselves on delivering an in-house experience, going the extra mile to join additional meetings, addressing your questions promptly, and always looking out for your best interest.
We believe in empowering our clients, which is why we prioritize educating you about SEO. We’re here not only to help your plumbing business dominate the local market but also to equip you with the knowledge and tools needed to understand and sustain a successful SEO strategy.
At Two Strikes Media, we specialize in crafting tailored SEO strategies designed to deliver real, measurable results. From comprehensive keyword research to ongoing competitor research, we’ll help you increase your online visibility, attract qualified leads, and grow your plumbing business organically with confidence. Contact our team to today to schedule a free consultation call.
Amanda Metcalf | Special Olympics Arizona
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