seo for interior designers

Every SEO strategy with Two Strikes Media begins with an SEO audit. An SEO audit includes: Defining your online goals, understanding your current online performance, analyzing the online competition in the eyes of Google, analyzing the health of your website, & building a content plan that will attract your ideal clientele. During our onboarding process, we will complete the SEO audit, share WHAT we've found, & HOW we plan to execute. You'll notice transparency is very apparent throughout our entire client relationship.

Keywords are the words and phrases that consumers type into Google search to find what they are looking for. Prior to executing on an SEO strategy, we'll identify the keywords you want to rank for & what the search volume looks like (whether that be service based keywords, product keywords, location keywords, etc.). For example, "Scottsdale Interior Designer", "Luxury Interior Designer", "Kitchen Remodeling Near Me".

The higher your website is ranking in Google for keywords that align with your ideal clientele (and for keywords that your clients' are searching), the more quality traffic your website will generate.

Search Engine Optimization is made up of 3 pillars: On-page efforts, off-page efforts, and technical efforts. At Two Strikes, we are strong believers in on-page efforts being the #1 driver for success in your online visibility. Why? By providing *fresh*, high-quality content to your website each month, you give Google MORE content to review. The more content that Google reviews (& the more frequently it reviews your website), the more opportunity YOU have to rank for keywords that are important to your interior design business. 

For this reason, our SEO packages are built around on-page content creation. Each month, we'll create content pieces (at 1,000 words each) that are optimized and built for your online goals. This may look like a service page, location page, blog post, etc.

Whether you provide interior design services within your state or nationwide, establishing a local presence is so important. Our SEO strategy will ensure your interior design business appears in local search results when potential clients are looking for design services in their area. Local SEO strategies may include creating and optimizing Google My Business profiles, verifying local directory listings, & optimizing on-page content for local keywords.

Remember when I mentioned that search engine optimization was made up of 3 pillars? On-page efforts, off-page efforts, and technical efforts? Link building falls within off-page SEO efforts.

The concept of link building (or backlinks) is simple: It's a link from an external website that links BACK to your own. Backlinks act as a vote of confidence. The more high-quality backlinks you gain to your website, the *cooler* your website is in the eyes of Google. In turn, the more likely you are to rank in Google for your desired keywords. Link building efforts can look like a few different things: Business directory listings, guest blog posts, & online mentions.

Our SEO strategies offer strategic link-building techniques to enhance your website's authority and credibility in the eyes of Google (& therefore in the eyes of your potential client). Two Strikes Media has relationships with industry relevant influencers, bloggers, and publications, to secure quality backlinks that will help boost your ranking in the search engine.