seo for HVAC contractors

Every SEO strategy with Two Strikes Media kicks-off with an in-depth SEO audit. This includes: Defining your online business goals, understanding current online SEO performance, analyzing the online HVAC competition in the eyes of Google, analyzing website health, & building a content plan to attract qualified clients. During the onboarding process with Two Strikes Media, we will complete the SEO audit, highlight WHAT we've found, & HOW we plan to execute on your strategy. Transparency is very apparent throughout our entire client relationship.

Keywords are the words and phrases that your potential clients type into Google to find what they are looking for. Prior to executing on an SEO strategy for your business, we'll identify the keywords you want to rank for & what the search volume looks like (whether that be service based keywords, location keywords, etc.). For example, "Scottsdale HVAC Contractor", "AC Repair in Scottsdale", "HVAC Install Near Me".

The higher your HVAC website is ranking in Google for keywords that align with your ideal clientele (and for keywords that your clients' are searching), the more quality traffic and leads your website will generate.

Search Engine Optimization is made up of 3 pillars: On-page SEO efforts, off-page SEO efforts, and technical efforts. At Two Strikes, we prioritize on-page SEO efforts as we've seen on-page be the #1 driver of success in online visibility. By creating and adding *fresh*, high-quality, optimized content to your website each month, you give Google MORE content to review. The more content that Google reviews (& the more frequently it reviews your website), the more opportunity YOU have to rank for keywords that are important to your HVAC business.

For this reason, our SEO packages are built around on-page content creation. Each month, we'll create content pieces (at 1,000 words each) that are optimized and built for your online goals. This may look like a service page, location page, blog post, etc.

Whether you provide HVAC services within a single city or statewide, establishing a local presence is critical (you are a local service provider after all). The SEO strategy we create will ensure your HVAC business appears in local search results when potential clients are looking for HVAC services in their area. Local SEO strategies may include creating and optimizing Google My Business profiles, verifying local directory listings, & creating new website content to target local keywords.

As a reminder, search engine optimization is made up of 3 pillars. On-page SEO efforts, off-page SEO efforts, and technical efforts. Link building falls within off-page SEO efforts.

The concept of link building (or backlinks) is simple: It's a hyperlink from an external website that links BACK to your HVAC website. Backlinks act as a vote of confidence. The more high-quality backlinks you gain to your website, the *cooler* your website is in the eyes of Google. In turn, the more likely you are to rank in Google for your desired keywords. Link building efforts can look like a few different things: Local business directory listings, guest blog posts, & online mentions.

Our SEO strategies offer strategic link-building techniques to enhance your website's authority and credibility in the eyes of Google (& therefore in the eyes of your potential client). Two Strikes Media has relationships with industry relevant bloggers and publications, to secure quality backlinks that will help boost your ranking in the search engine.